Well, good thinking self. I am impressed.
No clumping, its lightweight, no ridiculous synthetics, and it still looks natural. That's a quadruple threat.
What's in it?
Water: self explanatory.
Beeswax: looks like it helps build a thicker, but smooth formula. From bees!
Cetearyl alcohol: helps keeps the formula thoroughly mixed. It is found in natural oils and fats, and helps soften thick formulas.
Carnuaba wax: is wax of the copernicia cerifera palms. This also keeps the formula from separating, and gives it a sticky quality.
Shellac: So this is kind of gross. It is a resinous material refined from the secretions from a lac bug. It keeps the ingredients of from separating into its oil and water-solubles and helps hair hold its style by inhibiting the hair’s ability to absorb moisture.
Cetereth-20: Helps ingredients dissolve, and helps retain moisture. I believe it is a mixture of alcohols.
Glycerin: is an ingredient that decreases how thick the final paste is. I don't know if this is vegetable based or animal. It can also found in deoderant.
Tapioca starch: is the starch from a cassava root. Yes, just like tapioca pudding or bobas in boba tea (pearl tapioca). I can't find much information about why this is used in mascara, but it is all natural.
Alcohol denat.: is the easy way of saying denatured alcohol. Alcohol is from fermented sugars, and "denatured" means it has been made unfit to drink. Seems like it's made unfit on purpose. In mascara, I think it is used to decrease the thickness.
Xanthan gum: can also found in deoderant! It is purified version of a bacterial coat of plant diseases. Sound ridiculous, but is an ingredient that keeps all of the product mixed thoroughly.
Ethylparaben: is a preservative. It is technically a paraben, which is a preservative. Parabens are often used for antibacterial and fungicidal properties. These can be found naturally, but I don't know if it is natural in this product or not.
Sodium gluconate: is the sodium salt of gluconic acid. Gluconic acid is found naturally in fruit, honey, kombucha tea, and wine. In makeup it may be used to keep the ingredients from deteriorating, helps cleanse the skin, prevent odor by slowing the growth of microorganisms, or as a lubricant. My guess is that it is being used as a lubricant here.
Iron oxides: are a compound of iron and oxygen, and there are a lot of different types. For example, rust is a type of iron oxide! It seems they are mostly used for their color. Their colors can range from red, yellow, to black.
Titanium dioxide: is an oxide of titanium, which is a silvery grey metal. Titanium dioxide has been processed to remove any impurities. It is often used in sunscreen. It seems to be added for its white color, and to make the formula opaque (not see through). Hey, at least your eyelashes won't get burned?
As always, not medical advice. A lot of my information came from cosmeticsinfo.org, a few science websites, and other sites that I found to be credible.
Those are the three new items in my makeup drawer, and my research! I feel a lot better knowing what goes on my skin, and hopefully you learned something too!
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